FWD Group Strategy Video

FWD executive standing in an office during the group strategy video interview

Organising a video with group executives and regional CEOs means working around a lot of people’s time. For FWD’s group strategy video, those interviews had to fit into just a few days.

There was a communication challenge too. Some of the strategies were abstract, and FWD needed to explain them in a way employees across the business could follow.

We planned the production around those needs: make filming easy to fit into the speakers’ day, and make the message easier for employees to understand.

Asking less of busy speakers

We wanted to need just five to ten minutes with each speaker. To make that possible, the preparation had to happen before they arrived.

Working with FWD’s project contact, we coordinated the schedules, scouted locations and split our crew into A and B teams to manage the back-to-back interview setups. Each speaker could arrive to a setup that was ready for them, so their time with us could be spent filming.

EuCan crew preparing cameras, boom microphones and diffusion screens for an FWD interview

FWD speaker gesturing during a standing interview

FWD executive seated for a group strategy video interview

We care about the time a client gives us. If a few minutes on camera are all we need, we should organise the production to keep it that way.

FWD speaker at a desk during the group strategy video interview

Making the strategy easier to understand

For the employees watching, the challenge was different. They needed a clear explanation of ideas that weren’t always easy to put into words.

We worked on the scripts to turn complex strategies into digestible soundbites. Where a concept needed more explanation, we storyboarded how animation could help, then created custom 2D motion graphics in FWD’s branding.

The graphics gave abstract ideas a visual form, helping the interviews carry the message. We also used AI during animation previsualisation to explore ideas before developing the graphics.

Orange shapes forming a patterned play-shaped mark

Giving the client less production work to manage

With several speakers and a short filming window, there were plenty of moving parts. We took responsibility for the production from scripting and schedule coordination through to filming, animation, editing and colour grading.

Behind the scenes of EuCan filming an FWD team conversation with cameras and lighting

FWD colleagues in conversation in an office

That gave FWD a team they could work with across the whole project. Our aim was to make the production easier to manage, with EuCan looking after how the message would be scripted, captured and brought together.

Close-up of an FWD speaker during the group strategy video

Timing mattered throughout. We approached the work with a willingness to test ideas and make decisions quickly, while keeping the deadline in view. Refining a video is part of our job; knowing when to move forward is too. The work needs to be ready when our client needs it.