HKUST 30th Anniversary Campaign

HKUST's Objective?

As the Hong Kong University of Science and Technology (HKUST) celebrates its 30th anniversary, the institution is marking this milestone with a series of powerful and inspiring videos. These videos emphasize HKUST's commitment to diversity, nurturing culture, and innovation by showcasing the stories of 30 unique individuals.

Client's Objectives:

Our client sought to create a video series to celebrate its 30th anniversary. Their primary objectives included:

  1. Showcasing alumni’s accomplishments
  2. Communicating the university’s commitment to innovation, diversity and creativity
  3. Generating buzz and excitement around the anniversary
  4. Targeting a diverse audience, including faculty members and prospective students

Interview shot at HKUST for Kimberley Cheung, an alumni who is now a professional fencer.

Our Approach

To achieve these objectives, we employed a strategic and collaborative approach throughout the entire production process:


  1. Concept Development: We worked closely with the client to brainstorm creative concepts, refining ideas that aligned with their core values and objectives. We developed a web-series focused on the three key careers that HKUST has helped foster; Creative, Techie and Professional.
  2. Scriptwriting: Our skilled writers crafted a list of compelling questions that effectively showcased the alumni and conveyed the university's nurturing spirit.
  3. Storyboarding and Shot Planning: Our team created detailed storyboards and planned shots, ensuring smooth and efficient production while maintaining the client's vision.


  1. Casting: We carefully selected and coordinated with a diverse group of alumni to represent the target audience and ensure relatability. A total of 30 alumni were casted from all over the world.
  2. Location Scouting: Our team identified visually stunning locations that complemented the alumni and supported the client's message.
  3. Filming: Our experienced crew utilized cutting-edge equipment and techniques to capture high-quality interviews and B-roll, adhering to a strict production schedule locally and overseas over 10 days.


  1. Editing: Our skilled editors meticulously assembled the footage, crafting a cohesive and engaging narrative that highlighted the university’s onjectives
  2. Visual Effects and Motion Graphics: Our talented VFX artists and motion graphics designers enhanced the video with striking visuals, emphasizing the university’s innovative nature.
  3. Sound Design and Music: Our audio engineers and composers worked on audio processing and soundtracks to reinforce the video's emotion and energy.


Through our streamlined workflow and collaborative approach, we successfully delivered a high-impact video series that achieved the client's objectives:

  1. The web series showcased the university's unique alumni, effectively communicating its values to the target audience.
  2. The client's commitment to innovation and diversity was highlighted through cutting-edge visuals and dynamic storytelling.
  3. The video generated significant buzz and excitement around the anniversary, resulting in over 150,000 cumulative views.

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