Microsoft HK approached EuCan Productions to produce a promotional video that will help them:
Increase number of professionals who adopt the Surface line of laptops
Showcase various use cases with the laptop, in various modes (i.e tablet, laptop)
Diverse cast to portray working professionals
Various venues to show different homes
Feature Microsoft Surface accessories
Audience was specifically MNCs and SMEs with employees who work from home.
The Production Process
For the concept, we took a twist on "WFH" and transformed it into "WFHK" (Work From Hong Kong) to appeal to the local market; making it more relatable yet memorable to those working from home, in Hong Kong. To bring this concept to life, our process included:
Casting diverse cast of 5 individuals, with specific styling and make-up to fit in with the "WFH" vibe
Securing two sets which can be filmed to look like 5 separate homes
Writing a script that was snappy and centred around "WFHK" - playing on the theme and asking the audience what WFH is; from "Work Faster Here" to "With Flexible Hinges", all building up to the "WFHK" reveal.
Two production days; one for the cast, one the products
Implemented holographic animations to illustrate features like face unlock and teams.
Overall, the impact this promotional video has created includes increased customer conversion and brand awareness.